Two powerhouse New Zealand designers now have their own areas in store

Karen Walker concept area at Thomas's Lonely concept area at Thomas'sWe’re delighted to have launched new concept areas recently in store with two powerhouse Kiwi brands – Karen Walker and Lonely.

Karen Walker – one of New Zealand’s biggest fashion exports – made the news over the weekend with her decision not to show at New York Fashion Week this season. She’s been a regular on the New York fashion circuit for a decade but has just announced that with the changes in social media marketing New York no longer works for her. You can read more about it here. Brave call for a brave designer and it is testament to her status and influence that this decision isn’t likely to hurt her sales.

The Karen Walker aesthetic captures a sense of eccentric elegance and her clothes and accessories are beloved around the world, including by personalities such as Alexa Chung, Lorde, Rihanna, Gigi Hadid and Florence Welch. Come in and experience the Karen Walker phenomenon with a new spring range that is all about colour and distinctive patterns.

Karen Walker concept store at Thomas's“Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.”

These are the words of Helene Morris, Lonely designer, who along with Steve Ferguson makes up the Auckland-based Lonely duo. The Lonely Girls Project focuses on real women – of many sizes and shapes – being photographed in their underwear. And it is due to this refreshing approach to marketing, as well as the beautiful designs, that Lonely is fast gaining cult status across the globe.

These guys are big on Instagram. Follow along to find out more about the Lonely Girls Project.

Lonely - new range at Thomas'sLonely celebrates women’s strength and individuality with beautiful, and comfortable, lingerie, swimwear and clothing. This latest spring summer 2016 range was inspired by the movie Ghost World, starring Thora Birch and Scarlett Johansson.

Lonely is appealing to a broad range of women here in Marlborough – all ages are snapping up the lingerie and enjoying the flexibility of the clothing which can be dressed up or down. We’ve had great feedback and there’s more lingerie and lounge wear arriving at the end of the month and then again in November, when the swimwear will make its appearance.

Come in store and see what all the fuss is about. Our wonderful staff in womenswear would love to help you discover the Karen Walker and Lonely collections for yourself.

Image credit: In-store photographs by Peter Burge

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Q+A with Claire from Meadowlark Jewellery

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Claire & Greg the creative duo behind Meadowlark

 

Thomas’s was recently given the pleasure of asking Claire (one half of the creative duo behind Meadowlark) a few questions about their new range Ritual. Cult jewellery brand Meadowlark create timeless totems to be forever cherished. All pieces are handcrafted, deeply invoking meaning to those it adorns. We are very proud to stock Meadowlark instore and online, no Christmas wish list is complete without at least one piece.

Meadowlark has strong following – who’ve you been most chuffed to see wearing your pieces?

Claire: I can’t actually name just one person! Meadowlark has been worn by some super cool musicians and every time it is awesome! Some of our favorites are Florence Welch, Alison Mosshart, Grimes & Lorde.

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Lorde wearing Meadowlark in her music video for ‘Royals’

Tells us a bit about the inspiration behind your new AW14 range, Ritual?

Claire: Ritual is my baby, we have been planning it for so many years! The inspiration is really our customers, we do a lot of bespoke work for brides and wanted to offer a range that is for our alternative bride. BUT, it isn’t just for brides, it’s for anyone!  All of the rings can be worn as every day pieces or can be for special occasions. There are no rules!

Is the design process the same for each range? How does each Meadowlark piece come to be?

Claire: It is mostly the same process each season. We work quite intuitively and separately and come back together to refine at various stages. We are usually designing right up until the day we are photographing the pieces!

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How important is being NZ Made to Meadowlark? Why?

Claire: We are proud to have our jewellery made in NZ, mostly because we can provide jobs for our amazing staff and we can keep on top of the quality. In saying that, we do have to make a few items off shore to be able to keep up with demand.

What’s your favourite thing about doing ‘what you do’?

Claire: Creative freedom! I have so many ideas and I am a do-er so love that I am able to just run with the ideas and bring them to life.

Where did the name ‘Meadowlark’ come from?

Claire: The name Meadowlark comes from a quote by the wordsmith Ambrose Bierce:

“The strange metallic note of the meadowlark, suggesting the clash of vibrant blades”

Who would you love to dress in Meadowlark’s new range?

Claire: I can’t think of any one person but hope that we have lots of stylish ladies wearing them to celebrate true love!

What are your wardrobe essentials for this summer?

Claire: Summer is so hard! I usually dress in the least amount of clothing possible and it’s generally all from Miss Crabb.

What is your go-to piece from Ritual for a night out?

Claire: I am last on the list for actually getting some rings for myself but when I do I will be getting a lot of them!  My favorite is the Hex Engagement ring with the three Fine Geo rings, all in black diamond.   I’ll definitely also be getting the snake bite and skull jewel rings to stack up with some other pieces.

Whats on your playlist at the moment?

Claire: So many great songs but mostly I’m listening to The Damned right now.

Top 5 things to do on a summer’s weekend in Auckland?

Silo Park – Sitting on bean bags and drinking beer on the lawn, or watching a movie projected onto one of the Silos.

Catch the ferry to Waiheke!

Drink at Golden Dawn on Sunday Afternoon.

Eat at loads of great cafe’s – we have so many new amazing places here now!

Have brunch at Taro, they do the best Berry & Rose smoothies.

The one Meadowlark piece everyone needs to put on their Christmas wishlists?

Claire: The Mini Protea ring!  There are so many different gemstones to choose from.

Mini Protea Ring with Onyx