Love letters and magazines – a photo shoot with Lonely and Admire

 

Moody lighting, the sound of Billie Holliday’s velvety voice crooning down the hallway of a vintage theatre – that’s the ambience of our latest photo shoot with Admire magazine.

The photo shoot was a collaboration between Thomas’s stylist Ingrid Binsted-Pickering and photographer David James – setting the scene for Lonely lingerie. “Lonely is such a feminine, comfort, feel-good label. With beautiful cuts, romantic colours, the lace and straps – it’s something quite unique and special in comparison to your regular lingerie,” says Ingrid, who was inspired by 1930s Paris and young starlets getting ready backstage. Featuring local dance teachers and dancers Gemma Adams and Elly Molloy, with the Boathouse Theatre as backdrop, brought its own local charm to this set.

New Zealand-based design house Lonely is an advocate for real women, celebrating their strength and individuality. Finding beauty in the unconventional gave rise to their Lonely Girls Project, a journal that allows women to post candid photos of themselves wearing Lonely, with no touch ups. The result is a series of portraits where the natural, unrestricted beauty of women from all walks of life is proudly displayed without an ounce of inhibition; it’s a poignant campaign for positive body image. Add to it the fact that their designs are incredibly comfortable, and you can see why women are so passionate about this label. At Thomas’s this range is hugely popular with customers of all ages. In the words of Lonely designer Helene Morris, Lonely is:

“For women who wear lingerie as a love letter to themselves.”

Bringing to life our favourite labels is what Ingrid does best, for this spread designing a theatrical scene to showcase our two starlets, as they prepare backstage for the spotlight. Choosing such an intimate label for this magazine spread was an obvious choice for Ingrid, who calls it, “a fashion piece to be worn and seen. The minute the girls put the lingerie on they were in love with the comfort and femininity of it.” Paired with luxe robes by Cathy Campbell, you can see why these are pieces meant to be shown off.

The Lonely shoot appears in Admire’s latest edition, out 7 April – and the second to last Marlborough edition before it merges with the Nelson/Tasman spread. Working with Admire has been a dream, as they highlight local talent, entertainment and foodie culture as well as giving insight into who’s who and what’s what in Marlborough. Get your copy now.

The Lonely range is available in-store at Thomas’s – take a cue from our shoot and become your own Lonely Girl.

Lonely at Thomas's by David James Photography

Photographer: David James

Stylist: Ingrid Binsted-Pickering

Makeup Artist: Grace Simpson

Hairdresser: Ashleigh Nott

Models: Gemma Adams & Elly Molloy

Robes by Cathy Campbell https://www.facebook.com/Cathy-Campbell-1539029719670100/?ref=ts&fref=ts

Special thanks to the Boathouse Theatre for the use of backstage.

 

Two powerhouse New Zealand designers now have their own areas in store

Karen Walker concept area at Thomas's Lonely concept area at Thomas'sWe’re delighted to have launched new concept areas recently in store with two powerhouse Kiwi brands – Karen Walker and Lonely.

Karen Walker – one of New Zealand’s biggest fashion exports – made the news over the weekend with her decision not to show at New York Fashion Week this season. She’s been a regular on the New York fashion circuit for a decade but has just announced that with the changes in social media marketing New York no longer works for her. You can read more about it here. Brave call for a brave designer and it is testament to her status and influence that this decision isn’t likely to hurt her sales.

The Karen Walker aesthetic captures a sense of eccentric elegance and her clothes and accessories are beloved around the world, including by personalities such as Alexa Chung, Lorde, Rihanna, Gigi Hadid and Florence Welch. Come in and experience the Karen Walker phenomenon with a new spring range that is all about colour and distinctive patterns.

Karen Walker concept store at Thomas's“Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.”

These are the words of Helene Morris, Lonely designer, who along with Steve Ferguson makes up the Auckland-based Lonely duo. The Lonely Girls Project focuses on real women – of many sizes and shapes – being photographed in their underwear. And it is due to this refreshing approach to marketing, as well as the beautiful designs, that Lonely is fast gaining cult status across the globe.

These guys are big on Instagram. Follow along to find out more about the Lonely Girls Project.

Lonely - new range at Thomas'sLonely celebrates women’s strength and individuality with beautiful, and comfortable, lingerie, swimwear and clothing. This latest spring summer 2016 range was inspired by the movie Ghost World, starring Thora Birch and Scarlett Johansson.

Lonely is appealing to a broad range of women here in Marlborough – all ages are snapping up the lingerie and enjoying the flexibility of the clothing which can be dressed up or down. We’ve had great feedback and there’s more lingerie and lounge wear arriving at the end of the month and then again in November, when the swimwear will make its appearance.

Come in store and see what all the fuss is about. Our wonderful staff in womenswear would love to help you discover the Karen Walker and Lonely collections for yourself.

Image credit: In-store photographs by Peter Burge

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Spring into new fashion – what to look out for this season

Trends for Spring 2016 at Thomas's

At Thomas’s we like to stay at the forefront of fashion so we can offer you a broad selection of the best designs available, right here in Marlborough. As well as keeping our eye firmly fixed on design trends, we are also committed to supporting beautifully, ethically and sustainably made clothing, created from enduring and high quality fabrics. We want to sell you great clothes that last – so you can feel good while you look good!

Hamish is our fashion buyer and he and Tim frequent the fashion show front rows to keep up to date. We put some questions to Hamish about what to look out for in spring trends this year.

Spring 2016 Trends – Q&A with Hamish:

Q.  What are the main trends we should be looking out for in spring 2016 fashion?

A.  Off the shoulder styles are going to be strong, especial in preppy blue and white fabrics. Anything Victorian – ruffles, puffy sleeves, high-collar necklines and loads of flowers. Also look for lightweight denims and bomber jackets.

Q.  What’s else is happening in denim – are flares still the thing? Anything new?

A.  All our international brands are showing high-waisted straight leg jeans in light coloured denim, think 1990s, look for holes and raw edge hems. There has been a move on from flares, look for cropped bootlegs such as these from Neuw below. There is still dark and black denim as well as the boyfriend fit.

Neuw flared pant from Thomas's

Q.  What’s up in colours for this coming season?

A. Orange is strong, as is khaki, and look for white, prints, dusty pinks and light-coloured denim.

Spring 2016 Trends with Thomas's of Marlborough

Q. Is there a great difference between new ideas in men’s and womenswear?

A.  Fashion is always lead by women’s trends and men’s styling is taken from there, like colour, fabric and styling.

Q. What would be your favourite NZ label in store this spring – for men and women? What great things are Kiwi designers doing?

A. That would have to be Kowtow for women and Huffer for the guys – you can see both in the photos below. Both labels fit our Kiwi lifestyle, Kowtow uses organic cotton which has an amazing feel, and is so comfortable to wear.  We stock Kate Sylvester, Zambesi, Nyne, Workshop and have just opened our Karen Walker and Lonely concept area which is very exciting. We are so proud to stock so many outstanding NZ labels. It is very important to know your customer and keep true to that, it keeps people coming back season after season and that is what makes NZ labels so popular.

Kiwi cool from Kowtow - Sunday Jumpsuit 2Huffer for men from Thomas's

Q.  Which is your favourite international label in store?

A.  Ted Baker, both men’s and women’s. Their attention to detail is incredible, they use the best fabrics and cuts.

Q.  What labels do you recommend for those who want to be at the forefront of new trends?

A.  Karen Walker (see below left), Zambesi or international labels Ksubi or Diesel.

Q.  How about for those of us who are a little bit slower to get on board or who prefer a more classic look?

A.  Caroline Sills, or Obi, both have beautiful knitwear, dresses and pants and of course both are from NZ.

Q.  There’s a real feel of comfort in the new Camilla and Marc spring range, as witnessed in the image above. Is the comfort factor spread across other labels too?

A.  Comfort is the key to all labels – you will see brands do beautiful dresses for evening wear and casual clothing for the weekends.

Q.  And what’s your take on the must-have accessory for the coming months?

A.  Hoop earrings, mules for shoes and a Yu Mei bag.

You heard it here from Hamish first. Check out the new spring range online or come in store to see it for yourself. We have fantastic friendly staff who’re highly skilled at helping choose the perfect clothes for you.

We’ll leave the last word on the topic to the inimitable Vivienne Westwood, who once said “Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” Couldn’t have said it better ourselves!

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