Two powerhouse New Zealand designers now have their own areas in store

Karen Walker concept area at Thomas's Lonely concept area at Thomas'sWe’re delighted to have launched new concept areas recently in store with two powerhouse Kiwi brands – Karen Walker and Lonely.

Karen Walker – one of New Zealand’s biggest fashion exports – made the news over the weekend with her decision not to show at New York Fashion Week this season. She’s been a regular on the New York fashion circuit for a decade but has just announced that with the changes in social media marketing New York no longer works for her. You can read more about it here. Brave call for a brave designer and it is testament to her status and influence that this decision isn’t likely to hurt her sales.

The Karen Walker aesthetic captures a sense of eccentric elegance and her clothes and accessories are beloved around the world, including by personalities such as Alexa Chung, Lorde, Rihanna, Gigi Hadid and Florence Welch. Come in and experience the Karen Walker phenomenon with a new spring range that is all about colour and distinctive patterns.

Karen Walker concept store at Thomas's“Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.”

These are the words of Helene Morris, Lonely designer, who along with Steve Ferguson makes up the Auckland-based Lonely duo. The Lonely Girls Project focuses on real women – of many sizes and shapes – being photographed in their underwear. And it is due to this refreshing approach to marketing, as well as the beautiful designs, that Lonely is fast gaining cult status across the globe.

These guys are big on Instagram. Follow along to find out more about the Lonely Girls Project.

Lonely - new range at Thomas'sLonely celebrates women’s strength and individuality with beautiful, and comfortable, lingerie, swimwear and clothing. This latest spring summer 2016 range was inspired by the movie Ghost World, starring Thora Birch and Scarlett Johansson.

Lonely is appealing to a broad range of women here in Marlborough – all ages are snapping up the lingerie and enjoying the flexibility of the clothing which can be dressed up or down. We’ve had great feedback and there’s more lingerie and lounge wear arriving at the end of the month and then again in November, when the swimwear will make its appearance.

Come in store and see what all the fuss is about. Our wonderful staff in womenswear would love to help you discover the Karen Walker and Lonely collections for yourself.

Image credit: In-store photographs by Peter Burge

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Spring into new fashion – what to look out for this season

Trends for Spring 2016 at Thomas's

At Thomas’s we like to stay at the forefront of fashion so we can offer you a broad selection of the best designs available, right here in Marlborough. As well as keeping our eye firmly fixed on design trends, we are also committed to supporting beautifully, ethically and sustainably made clothing, created from enduring and high quality fabrics. We want to sell you great clothes that last – so you can feel good while you look good!

Hamish is our fashion buyer and he and Tim frequent the fashion show front rows to keep up to date. We put some questions to Hamish about what to look out for in spring trends this year.

Spring 2016 Trends – Q&A with Hamish:

Q.  What are the main trends we should be looking out for in spring 2016 fashion?

A.  Off the shoulder styles are going to be strong, especial in preppy blue and white fabrics. Anything Victorian – ruffles, puffy sleeves, high-collar necklines and loads of flowers. Also look for lightweight denims and bomber jackets.

Q.  What’s else is happening in denim – are flares still the thing? Anything new?

A.  All our international brands are showing high-waisted straight leg jeans in light coloured denim, think 1990s, look for holes and raw edge hems. There has been a move on from flares, look for cropped bootlegs such as these from Neuw below. There is still dark and black denim as well as the boyfriend fit.

Neuw flared pant from Thomas's

Q.  What’s up in colours for this coming season?

A. Orange is strong, as is khaki, and look for white, prints, dusty pinks and light-coloured denim.

Spring 2016 Trends with Thomas's of Marlborough

Q. Is there a great difference between new ideas in men’s and womenswear?

A.  Fashion is always lead by women’s trends and men’s styling is taken from there, like colour, fabric and styling.

Q. What would be your favourite NZ label in store this spring – for men and women? What great things are Kiwi designers doing?

A. That would have to be Kowtow for women and Huffer for the guys – you can see both in the photos below. Both labels fit our Kiwi lifestyle, Kowtow uses organic cotton which has an amazing feel, and is so comfortable to wear.  We stock Kate Sylvester, Zambesi, Nyne, Workshop and have just opened our Karen Walker and Lonely concept area which is very exciting. We are so proud to stock so many outstanding NZ labels. It is very important to know your customer and keep true to that, it keeps people coming back season after season and that is what makes NZ labels so popular.

Kiwi cool from Kowtow - Sunday Jumpsuit 2Huffer for men from Thomas's

Q.  Which is your favourite international label in store?

A.  Ted Baker, both men’s and women’s. Their attention to detail is incredible, they use the best fabrics and cuts.

Q.  What labels do you recommend for those who want to be at the forefront of new trends?

A.  Karen Walker (see below left), Zambesi or international labels Ksubi or Diesel.

Q.  How about for those of us who are a little bit slower to get on board or who prefer a more classic look?

A.  Caroline Sills, or Obi, both have beautiful knitwear, dresses and pants and of course both are from NZ.

Q.  There’s a real feel of comfort in the new Camilla and Marc spring range, as witnessed in the image above. Is the comfort factor spread across other labels too?

A.  Comfort is the key to all labels – you will see brands do beautiful dresses for evening wear and casual clothing for the weekends.

Q.  And what’s your take on the must-have accessory for the coming months?

A.  Hoop earrings, mules for shoes and a Yu Mei bag.

You heard it here from Hamish first. Check out the new spring range online or come in store to see it for yourself. We have fantastic friendly staff who’re highly skilled at helping choose the perfect clothes for you.

We’ll leave the last word on the topic to the inimitable Vivienne Westwood, who once said “Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” Couldn’t have said it better ourselves!

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Mid-winter Christmas at Thomas’s – red carpet, mulled wine & hot prices

Hot winter sale at Thomas's, MarlboroughThe invitations have been sent out, the red carpet is ready to be rolled out … have you received your invite already to the exclusive mid-winter evening preview here at Thomas’s? For our account holders and VIPs only – that’s you!

Come along to Thomas’s this Wednesday evening for some pampering – mulled wine, nibbles, plus designer clothing, homewares and more at mid-winter sale prices. This is an exclusive first view of our sale – across all departments – with some items at up to 70% off original prices, and some discounts available for the one night only.

As an extra treat every purchase will go in the draw to win a $250 Thomas’s voucher!

Grab your friends and escape the cold with some Thomas’s mid-winter shopping fun:

Thomas’s Department Store

Wednesday 13 July

6–8pm