Love letters and magazines – a photo shoot with Lonely and Admire

 

Moody lighting, the sound of Billie Holliday’s velvety voice crooning down the hallway of a vintage theatre – that’s the ambience of our latest photo shoot with Admire magazine.

The photo shoot was a collaboration between Thomas’s stylist Ingrid Binsted-Pickering and photographer David James – setting the scene for Lonely lingerie. “Lonely is such a feminine, comfort, feel-good label. With beautiful cuts, romantic colours, the lace and straps – it’s something quite unique and special in comparison to your regular lingerie,” says Ingrid, who was inspired by 1930s Paris and young starlets getting ready backstage. Featuring local dance teachers and dancers Gemma Adams and Elly Molloy, with the Boathouse Theatre as backdrop, brought its own local charm to this set.

New Zealand-based design house Lonely is an advocate for real women, celebrating their strength and individuality. Finding beauty in the unconventional gave rise to their Lonely Girls Project, a journal that allows women to post candid photos of themselves wearing Lonely, with no touch ups. The result is a series of portraits where the natural, unrestricted beauty of women from all walks of life is proudly displayed without an ounce of inhibition; it’s a poignant campaign for positive body image. Add to it the fact that their designs are incredibly comfortable, and you can see why women are so passionate about this label. At Thomas’s this range is hugely popular with customers of all ages. In the words of Lonely designer Helene Morris, Lonely is:

“For women who wear lingerie as a love letter to themselves.”

Bringing to life our favourite labels is what Ingrid does best, for this spread designing a theatrical scene to showcase our two starlets, as they prepare backstage for the spotlight. Choosing such an intimate label for this magazine spread was an obvious choice for Ingrid, who calls it, “a fashion piece to be worn and seen. The minute the girls put the lingerie on they were in love with the comfort and femininity of it.” Paired with luxe robes by Cathy Campbell, you can see why these are pieces meant to be shown off.

The Lonely shoot appears in Admire’s latest edition, out 7 April – and the second to last Marlborough edition before it merges with the Nelson/Tasman spread. Working with Admire has been a dream, as they highlight local talent, entertainment and foodie culture as well as giving insight into who’s who and what’s what in Marlborough. Get your copy now.

The Lonely range is available in-store at Thomas’s – take a cue from our shoot and become your own Lonely Girl.

Lonely at Thomas's by David James Photography

Photographer: David James

Stylist: Ingrid Binsted-Pickering

Makeup Artist: Grace Simpson

Hairdresser: Ashleigh Nott

Models: Gemma Adams & Elly Molloy

Robes by Cathy Campbell https://www.facebook.com/Cathy-Campbell-1539029719670100/?ref=ts&fref=ts

Special thanks to the Boathouse Theatre for the use of backstage.