Built to last – a new and an old favourite for Slow Fashion: Nudie Jeans & Kowtow

Nudie Jeans and Thomas's for Slow Fashion

Slow fashion for men

Swedish label Nudie Jeans has officially arrived at Thomas’s. This is a brand that aligns itself closely with the emerging slow-fashion movement, where quality takes precedence over quantity, timeless before trendy. Nudie Jeans joins some incredible labels that we have carried over the years who strive to make eco-friendly clothing that will stand the test of time through classic designs, organic materials, and superior craftsmanship.

Nudie Jeans at Thomas's

Nudie jeans is a label born from an absolute adoration of denim, from the way the fabric is made right down to the life and feel it takes on as it ages. If you’ve ever owned a favourite pair of jeans that’s lasted for years, known the way the soft fit feels like slipping into a second skin, then you understand the sort of experience Nudie Jeans aims to provide. But they know that experience doesn’t happen straight off the shelf; this is familiarity and maturity that can only happen over time. The mindset is that a good pair of jeans carries “history in every rip and repair, like pages in a diary.” Nudie jeans reflects you as an individual over time, meaning they need to be built to last.

Nudie Jeans from Sweden at Thomas's

Of course, Nudie jeans takes the task of building durable jeans to the highest level, using only organic cotton and insisting on production that is fair and transparent, a small step that hugely influences the quality of the final product. These are jeans that don’t care what the current trend is, instead focusing on how you feel and look in them. Once you’ve met your perfect pair, the company even offers repair kits to keep them a part of your wardrobe through the long haul. You will also see that they recycle and resell their older gear, yet another commitment to the eco-friendly nature of their label. It’s a mindset that feels good to wear.

A good pair of jeans carries “history in every rip and repair, like pages in a diary.”

Slow fashion for women

While we’re on the path of looking at labels that aim to make sustainable fashion, one of our absolute favourites is Kowtow. Kowtow slows the fashion world right down with their building block basics; timeless, multifunctional pieces like skirts that untangle to become shirts or simple dresses that layer under or over the louder collection pieces. Kowtow has been creating clothing that doesn’t just physically last, but escapes the need to be trendy with time-honoured classics you will wear over and over.

Kowtow at Thomas's

Kowtow evolved under the passionate guidance of Wellingtonian, Gosia Piatek. She found her niche in the fashion industry with a simple insistence that whatever she created, it had to be done ethically and sustainably. Kowtow has stuck to that, becoming certified Fairtrade and sustainable “from seed to garment”. By using only certified organic cotton and truly involving themselves in every stage of the line’s production, this is a label making waves on an international level for slow fashion.

There is beautiful structure even to Kowtow’s most basic pieces, sometimes voluminous with layered sleeves or generously wide pant legs, while at other times slouchy, flowy and relaxed.

There is beautiful structure even to Kowtow’s most basic pieces, sometimes voluminous with layered sleeves or generously wide pant legs, while at other times slouchy, flowy and relaxed. These are elements that make the line timeless; starting with simple, high-quality material and transforming it into a work of art through nothing more than shape and cut. Kowtow’s clothing is so incredibly multifunctional, dressing up or down with ease, that you find a million ways to wear one piece over the years. What’s amazing is how Kowtow manages to make every detail a signature of their philosophy embracing simplicity, durability and sustainability, from fabric and stitch to beautiful hemp buttons.

Kowtow comfort and style at Thomas's

You’ll never regret choosing classic pieces in high quality fabric with traditional cuts, which is why the slow fashion movement is gaining traction and guiding people away from fast fashion. So, if you’ve been wanting to slow your own world down a little and get off the treadmill, come in and see how these labels look and feel in person. It might just be the beginning of a journey with a piece you’ll be wearing for years to come.

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