There’s something downright exciting about a sudden chill in the air, making you reach for your favourite sweater, that marks the changing season. Fast forward a month, and dressing well for winter is imperative for those wanting to get out and make the most of frosty recreation. Outfits have to multitask in fluctuating temperatures, functioning for both your cold morning battle scraping an ice-licked windscreen and the subsequent stop at the warm haven of the local cafe. Tempting as it is to forgo fashion to focus on comfort, there is a way to dress cosily for winter and look fabulous doing it. A little visual inspiration goes a long way. Our latest photo shoot with Admire magazine showcases our warmest, comfiest pieces and how they can be worn this season to make you the snug, stylish cold-weather warrior you were meant to be.
In another stunning collaboration with photographer David James, and stylist – Thomas’s own Ingrid Binsted-Pickering, our fashion shoot follows local models Fenella Smith and Josh Thomas as they eke out every last bit of open-air adventure despite the arrival of chilly autumn breezes. Ingrid says the idea for the photo shoot emerged out of, “staff members talking about what they would do on the weekends with their kids, partners, and friends – walks out at the Wairau lagoons, out to Pelorus Bridge, Picton and Marfells beach.” She adds that there was interest in, “how to be comfy, warm and casual but still look cool,” during cooler months.
Armoured with chunky knits and lots of layers, we set our models to explore Marlborough’s natural playgrounds, using White’s Bay, Rarangi, and Monkey Bay as backdrops. Our couple appear dressed in this season’s favoured wardrobe colours, clearly inspired by the transitioning landscape that surrounds them. Hues of khaki and forest green, rich navy, deep copper orange, mustard yellow and ox-blood burgundy feel like the right choice for venturing through the countryside on these cold but striking days.
Ingrid’s key to dressing this stylishly clad couple is working with clever layers. Conquer the flux of temperatures our Marlborough winters offer by adding or removing layers throughout the day to maintain the right temperature as you dart from warm interiors to nippy walks outdoors. It needn’t be complicated: just start with a Mons Royale, Icebreaker or similar merino piece for a soft, thin, warm base that can be worn close to the skin on its own or under chunky knits. Next, add layers with the huge range of long sleeve tees, plaid shirts, coats, puffers and knits from Commoners, RPM and Huffer we see coming through our doors.
It’s important to mix texture and colour as you layer for warmth on top while maintaining basic staples – a good pair of jeans for instance, on bottom. Nudie or G-star RAW’s new Lank jean work perfectly – chic and casual on a weekend wander partnered with a Huffer vest, resurging this season with newly released colours for men and women, worn over a long sleeve tee. Your winter wardrobe should let you feel stylishly relaxed and comfortable in whatever task you find yourself embarking on, be it a winter hike, ski weekend, or cosy dinner out.
If you’d like to see how easy finding the right layers can be, stop in to see one of our friendly staff who will be happy to help or have a look online for some ideas. Even if you’re just looking to add to your winter wardrobe, we have new styles and colours this season that are sure to work with your trusty favourites and give them a new lease on life.
Photography: David James
Stylist: Ingrid Binsted-Pickering
Makeup Artist: Amber-Louise Connor
Hair Stylist: Lizzie Nott
Models: Fenella Smith & Josh Thomas